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Labor Market Information Center
2025 Annual Report
Quarterly Census of Employment and Wages
Information Supersector
The Information supersector contains one sector, Information. Businesses within this supersector distribute information and cultural products or process data.
| South Dakota Covered Workers and Pay 2025 |
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| Supersector, Sector and Subsector | Number of Establishments | Average Number of Workers | Annual Pay |
| Information | 1,061 | 5,083 | $73,533 |
| Information | 1,061 | 5,083 | $73,533 |
| Motion Picture and Sound Recording Industries | 83 | 550 | $29,298 |
| Publishing Industries | 309 | 868 | $72,526 |
| Broadcasting and Content Providers | 97 | 772 | $56,988 |
| Telecommunications | 172 | 2,433 | $81,791 |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
318 | 390 | $110,002 |
| Web Search Portals, Libraries, Archives, and Other Information Services |
82 | 71 | $124,097 |
| Totals may not add due to rounding. Data subject to revision. Produced by the Labor Market Information Center, South Dakota Department of Labor and Regulation, in cooperation with the U.S. Bureau of Labor Statistics. |
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Information
NAICS Sector 51
The Information sector had a small drop in worker levels with a loss of 46 workers (0.9%) from 2024 to 2025, declining for the fourth consecutive year. The average annual wage rose $3,851 (5.5%). This sector's annual wage increased from $69,682 in 2024 to $73,533 in 2025. Only the Publishing Industries subsector in the Information sector had gains in worker levels, while two subsectors remained unchanged; however, annual wages increased in all six subsectors during 2025.
The Information sector is a broad economic category composed of print publishers, software publishers, motion picture and sound recording services, broadcasters, telecommunications companies, internet service providers, data processing services, web search portals, libraries, archives, and those providing various other information services. The Information sector thrives on intangible assets and digital transformation. It serves as the backbone for the modern digital economy, driving global communication, entertainment, and business operations. Advancements in technology such as artificial intelligence (AI) have streamlined many processes, allowing some establishments to expand services while keeping staffing levels stable. Advances in AI have impacted customer service, with systems being used to answer questions or troubleshoot issues online, enhancing productivity.
The Publishing Industries (NAICS 513) subsector had positive news with an increase of 29 workers (3.5%) from 2024 to 2025. This subsector continued to add new establishments in 2025, reaching 309 establishments. Establishments within this subsector typically have low employment levels. The annual average wage increased $8,165 (12.7%), accelerating to $72,526. Newspaper, periodical, book, and directory publishers are examples of establishments included in this subsector. Software publishers dominated worker level growth. These establishments have staff that carry out operations necessary for developing, marketing, and distributing computer software. Their operations include design, documentation, assisting in installation, and providing support services. These establishments may publish and distribute software through subscriptions and downloads.
Broadcasting and Content Providers (NAICS 516) decreased by 44 workers (5.4%). There were 772 total workers in this subsector in 2025. The worker losses were evenly dispersed among radio broadcasting stations and television broadcasting stations. These types of establishments operate studios and facilities for the programming and transmission of programs to the public. These companies are structured to provide local, regional, and national news, weather, and entertainment. This industry provides media streaming services, social network sites, and subscription services, and also supplies information such as news, articles, photographs, and features to the news media.
The Motion Picture and Sound Recording Industries (NAICS 512) subsector experienced a dip of 21 workers (3.7%) from 2024 to 2025. This subsector decreased by nine establishments in 2025, finishing at 83 establishments. Annual pay increased $1,066 (3.8%), closing 2025 at $29,298. Establishments in this subsector are generally small with low employments levels. There are a few outliers whose employment fluctuates depending on work projects and orders. Establishments in this subsector include television show producers, film distribution agencies, music publishers, and those providing audio recording restoration services. Short term projects are characteristic for this industry. The majority of the worker loss was within sound recording industries, where the principal activities are audio production and postproduction services to produce master recordings.
