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Labor Market Information Center
2022 Annual Report
Quarterly Census of Employment and Wages
Information Supersector
The Information supersector contains one sector, Information. Businesses within this supersector distribute information and cultural products or process data.
| South Dakota Covered Workers and Pay 2022 |
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| Supersector, Sector and Subsector | Number of Establishments | Average Number of Workers | Annual Pay |
| Information | 904 | 5,233 | $64,244 |
| Information | 904 | 5,233 | $64,244 |
| Motion Picture and Sound Recording Industries | 98 | 591 | $28,836 |
| Publishing Industries | 214 | 892 | $56,012 |
| Broadcasting and Content Providers | 81 | 831 | $50,252 |
| Telecommunications | 153 | 2,520 | $74,144 |
| Computing Infrastructure Providers, Data Processing, Web Hosting and Related Services |
283 | 336 | $99,883 |
| Web Search Portals, Libraries, Archives and Other Information Services |
75 | 63 | $111,475 |
| Totals may not add due to rounding. Data subject to revision. Produced by the Labor Market Information Center, South Dakota Department of Labor and Regulation, in cooperation with the U.S. Bureau of Labor Statistics. |
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Information
NAICS Sector 51
The Information sector gained 182 workers (3.6%), jumping to 5,233 workers in 2022. This is the first year of worker growth after seven consecutive years of loss. A majority of the growth in workers took place in Motion Picture and Sound Recording Industries. The average annual wage rose $3,662 (6.0%). This sector went from an annual wage of $60,582 in 2021 to $64,244 in 2022. Three of the six subsectors in the Information sector had gains in worker levels, and five subsectors had growth in annual wages from 2021 to 2022.
The Information sector is composed of establishments engaged in publishing, software publishing, motion picture and sound recording, broadcasting, telecommunications, Internet service providers, data processing and all other information services. The 'information economy' of our world includes both the concept of industries primarily producing, processing and distributing information, as well as the trend of industries using available information and information technology to increase productivity.
The Motion Picture and Sound Recording Industries (NAICS 512) subsector was responsible for most of the worker growth in the Information sector in 2022. This subsector saw an increase of 147 workers (33.1%). The average annual pay increased $1,865 (6.9%), reaching $28,836 in 2022. Establishments in this subsector include television commercial production, film distribution agencies, music publishers, movie theaters and sound recording studios. A majority of this growth was in movie theatres, which added more staff during 2022 to welcome patrons who continued their return to theatres after the COVID-19 pandemic. Many theatres turned the negative of the pandemic into a positive, taking advantage of the down-time to make upgrades like reclining seating and expanded food/drink choices to help entice customers back to big screen viewing. Other hiring which takes place in this subsector is of movie "extras" during film production.
The Computing Infrastructure Providers, Data Processing, Web Hosting and Related Services (NAICS 518) subsector added the largest number of establishments in 2022. This subsector added 87 establishments in 2022, reaching 283 establishments. Worker levels increased 37.7%, equaling a gain of 92 workers. Establishments within this subsector (offering media streaming technical support, web hosting and computer data storage) are typically small. Despite gains in establishments and workers, the average annual wage declined 10.6% in 2022, dropping to $99,883. Employment levels in this subsector tend to be volatile, greatly impacting average pay.
The Web Search Portals, Libraries, Archives and Other Information Services (NAICS 519) had the highest average annual pay within this sector in 2022. Pay increased $28,441 (34.3%), jumping to $111,475. This subsector had 63 workers in 2022. The main components of this subsector are libraries, archives and web search portals. A NAICS revision in 2022 moved some establishments from this subsector to other industries within the Information sector. This revision played a role in over-the-year growth in annual pay, as some establishments with lower pay levels were moved elsewhere.
