Marcia Hultman

Cabinet Secretary

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Labor Market Information Center

2015 Annual Summary

Quarterly Census of Employment and Wages

Information Supersector

The Information supersector contains one sector, information. Businesses within this supersector distribute information and cultural products or process data.

South Dakota Covered Workers and Pay
Supersector, Sector and Subsector Number of Establishments Average Number of Workers Annual Pay
Information 606 5,884 $45,850
  Information 606 5,884 $45,850
   Publishing Industries, except Internet 152 1,409 $35,462
   Motion Picture and Sound Recording Industries 115 606 $14,764
   Broadcasting, except Internet 57 1,056 $40,738
   Telecommunications 160 2,641 $59,062
   Data Processing, Hosting and Related Services 78 123 $66,294
   Other Information Services (Internet Publishing & Broadcasting) 44 49 $75,732
Totals may not add due to rounding.
Data subject to revision.
Produced by the Labor Market Information Center, South Dakota Department of Labor and Regulation, in cooperation with the U.S. Bureau of Labor Statistics.



NAICS Sector 51

The Information sector lost 172 workers (2.8 percent) during 2015. This loss resulted in a 2015 average workers level of 5,884 compared to 6,056 workers in 2014. Average annual pay increased by 2.1 percent, or $941. The 2015 annual pay for this sector was $45,850, which remained higher than the statewide average of $40,157.

The Information sector is composed of establishments engaged in publishing, internet publishing, motion picture and sound recording, broadcasting, telecommunications, internet service providers, data processing and all other information services. The “information economy” of our world today includes both the concept of industries primarily producing, processing and distributing information, as well as the trend of industries using available information and information technology to increase productivity.

The Publishing subsector (NAICS 511) had an increase of two establishments and a decrease of 48 workers during 2015. Controversy regarding print media versus electronic media continued, with the internet proving to be a highly used news source in addition to, and for some, in lieu of traditional print media. The internet is also more cost efficient, which has contributed to this subsector’s decline in workers. This cultural turn of events has led to a steady decline in newspaper circulation across the country, which subsequently impacts worker levels in this subsector. Annual pay increased by 2.7 percent to $35,462 in 2015.

The Motion Picture and Sound Recording subsector (NAICS 512) had an increase of six workers for 2015. Annual pay decreased by 2.9 percent to $14,764 in 2015 compared to the 2014 average of $15,211. This low pay is indicative of a large number of part-time workers.

Broadcasting (except Internet) (NAICS 515) lost of 13 workers (1.2 percent) to drop to a total of 1,056 workers for 2015. Establishment numbers fell by 14. There was an increase in annual pay of 4.2 percent for a 2015 average of $40,738 compared to $39,110 for 2014. This subsector includes radio, television, cable and other subscription programming. There has been some business reorganization.

The Telecommunications (NAICS 517) subsector had a decrease of 146 workers (5.2 percent) but had an increase in annual pay. Total average employment in this subsector was 2,641 for the year 2015. The 2015 average pay was $59,062, which increased 2.2 percent compared to the 2014 pay of $57,815. There was a decrease of 24 establishments over the year.

The Data Processing, Hosting and Related Services (NAICS 518) subsector gained 26 workers (26.8 percent), for a total annual average employment of 123 workers in 2015. The average annual pay increased 3.1 percent for a 2015 average of $66,294 compared to an average of $64,294 in 2014. Establishments in this subsector provide the infrastructure for hosting and/or data processing services.

The Other Information Services (NAICS 519) subsector had an increase of three workers, or 6.5 percent. Annual pay increased by $2,897 (4.0 percent) for a 2015 average of $75,732 compared to the 2014 average of $72,835. The main components of this subsector are news syndicates, libraries, archives, exclusive internet publishing and/or broadcasting, and web search portals.




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