Department of Labor and Regulation

Title - Labor Market Information Center

Covered Workers & Annual Pay - 2010 Annual Summary

Information Industry Group

Businesses within the Information industry group distribute information and cultural products or process data.


South Dakota Covered Workers and Pay
Information Industry Group
Industry Group, Industry and Subsector
Number of Establishments Average Number of Workers Annual Pay
Information 549 6,542 $39,983
  Information 549 6,542 $39,983
   Publishing Industries, except Internet 141 1,707 $30,539
   Motion Picture and Sound Recording Industry 83 580 $12,021
   Broadcasting, except Internet 67 1,130 $34,682
   Telecommunications 197 3,020 $52,038
   Data Processing, Hosting and Related Services 37 80 $55,259
   Other Information Services (Internet Publishing) 24 25 $67,957
Totals may not add due to rounding.
Data subject to revision.
Produced by the Labor Market Information Center, South Dakota Department of Labor, in cooperation with the U.S. Bureau of Labor Statistics.

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Information Sector
NAICS Sector 51

The Information industry sector lost 159 workers (2.4 percent) during 2010. This loss resulted with a 2010 average worker level of 6,542 compared to 6,701 in 2009. The average annual pay increased by 1.6 percent ($620), for a 2010 annual pay of $39,983, which remained higher than the statewide average of $33,887.

The Information industry includes establishments engaged in publishing, Internet publishing, motion picture and sound recording, broadcasting, telecommunications, Internet service providers, data processing and all other information services. The 'information economy' of our world today includes both the concept of industries primarily producing, processing and distributing information, as well as the trend of industries using available information and information technology to increase productivity.

The Publishing subsector (NAICS 511) added one establishment, but had a decrease of 75 workers during 2010. There has been much controversy lately regarding print media versus electronic media, with the Internet proving to be a highly used news source in addition to, and for some, in lieu of traditional print media. This cultural turn of events has led to a steady decline in newspaper circulations across the country, which in turn impacts worker levels in this industry. The annual pay in this industry increased by 1.5 percent for a 2010 average of $30,539.

The Motion Picture and Sound Recording subsector (NAICS 512) was unchanged with 580 workers for 2010. The annual pay for this industry decreased by 3.9 percent for a 2010 average of $12,021, down slightly compared to the 2009 average of $12,513. This low pay reflects a large number of part-time workers.

Broadcasting (except Internet) (NAICS 515) had a gain of seven workers (0.6 percent) for a total of 67 workers. Annual pay increased by 4.8 percent for a 2010 average of $34,682, compared to $33,098 for 2009. This subsector includes radio, television, cable and other subscription programming.

The Telecommunications (NAICS 517) subsector decreased by 75 workers (2.4 percent) but did have an increase in annual pay. The 2010 average pay was $52,038, up by 1.1 percent compared to the 2009 pay of $51,469. The 2010 average employment in this subsector was 3,020.

The Data Processing, Hosting and Related Services (NAICS 518) subsector also had an increase, adding six workers (8.1 percent) for a 2010 annual average employment of 80 workers. The average annual pay for this subsector decreased 10.3 percent for a 2010 average of $55,259, compared to an average of $61,618 in 2009.

The Other Information Services (NAICS 519) subsector decreased by 22 workers (46.8 percent). Annual pay increased 72.6 percent for a 2010 average of $67,957, compared to the 2009 average of $39,374. As this is a subsector with few establishments and workers, pay fluctuations within certain establishments can heavily influence the increase in annual pay. The main components of this subsector include news syndicates, libraries, archives, exclusive Internet publishing and/or broadcasting and Web search portals.

Information graph

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Marcia Hultman, Secretary
123 W. Missouri Ave.
Pierre, SD 57501-4505
Tel. 605.773.3101
Fax. 605.773.6184