Department of Labor and Regulation

Title - News

For Immediate Release: Tuesday, Jan. 29, 2013
Media Contact: Dawn Dovre, 605-773-3094

Dakota Roots Adds New Feature to Website

PIERRE, S.D. - In an effort to continue recruiting out-of-state workers, Dakota Roots has added a new Web page featuring South Dakota communities at

Every month, the Featured Community page will highlight interesting facts, news and popular jobs of the state's top cities. This will give out-of-state job seekers more information and an inside look at what the Mount Rushmore state has to offer.

"Dakota Roots has made a significant impact in the growth of South Dakota and its workforce," said State Labor and Regulation Secretary Pam Roberts. "The addition of the Featured Community page will improve this program and recruitment efforts."

Since its establishment in 2006, Dakota Roots has had 15,500 people register, 2,675 of which have relocated to South Dakota and entered the workforce.

Last year, promotional efforts like radio and online ads, social media engagement and new website features increased Dakota Roots registrations by 63.5 percent and quadrupled website traffic.

"I am pleased with the progress and growth Dakota Roots has seen over the last couple of years," said Secretary Roberts. "I am excited for the future of this program and the impact it will have on the state."

Currently, there are over 9,000 job postings on the Dakota Roots job search database.

Dakota Roots is part of South Dakota Workforce Initiatives (SD WINS), Gov.
Daugaard's 20-point plan to address short- and long-term workforce needs. SD WINS is a collaborative effort of business, education, health and labor leaders to create a well-trained and well-educated workforce for the job market of today and tomorrow.

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Marcia Hultman, Secretary
123 W. Missouri Ave.
Pierre, SD 57501-4505
Tel. 605.773.3101
Fax. 605.773.6184