Marcia Hultman

Cabinet Secretary

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Labor Market Information Center

2016 Annual Summary

Quarterly Census of Employment and Wages

Information Supersector

The Information supersector contains one sector, information. Businesses within this supersector distribute information and cultural products or process data.

South Dakota Covered Workers and Pay
Supersector, Sector and Subsector Number of Establishments Average Number of Workers Annual Pay
Information 613 5,765 $46,739
  Information 613 5,765 $46,739
   Publishing Industries, except Internet 159 1,391 $35,377
   Motion Picture and Sound Recording Industries 103 563 $15,768
   Broadcasting, except Internet 60 1,061 $40,257
   Telecommunications 154 2,558 $60,721
   Data Processing, Hosting and Related Services 89 135 $65,273
   Other Information Services (Internet Publishing & Broadcasting) 48 58 $77,844
Totals may not add due to rounding.
Data subject to revision.
Produced by the Labor Market Information Center, South Dakota Department of Labor and Regulation, in cooperation with the U.S. Bureau of Labor Statistics.


NAICS Sector 51

The Information industry sector lost 119 workers (2.0 percent) during 2016. This loss resulted with a 2016 average number of workers of 5,765 compared to 5,884 workers in 2015. The average annual pay did increase at a rate of 1.9 percent or $889. The 2016 annual pay for this sector was $46,739, which remained higher than the statewide average of $41,131.

The Information sector is composed of establishments engaged in publishing, Internet publishing, motion picture and sound recording, broadcasting, telecommunications, Internet service providers, data processing and all other information services. The 'information economy' of our world today includes both the concept of industries primarily producing, processing and distributing information, as well as the trend of industries using available information and information technology to increase productivity.

The Publishing subsector (NAICS 511) had an increase of 7 establishments and a decrease of 18 workers during 2016. There continues to be controversy regarding print media versus electronic media, with the Internet proving to be highly used news source in addition to, and for some, in lieu of traditional print media. Internet is also more cost efficient which has contributed to this subsector having a decline in workers. This cultural turn of events has led to a steady decline in newspaper circulations across the country, which in turn impacts worker levels in this industry. The annual pay in this industry did increase by 0.2 percent for a 2016 average of $35,377.

The Motion Picture and Sound Recording subsector (NAICS 512) had a decrease of 43 workers for 2016. The annual pay for this industry had an increase of 6.8 percent; for a 2016 average of $15,768 compared to a 2015 average of $14,764. This low pay is indicative of a large number of part-time workers.

Broadcasting (except Internet) (NAICS 515) had a gain of 5 workers (0.5 percent) for a total of 1,061 workers for 2016. The establishments had a gain of 3. There was a decrease in annual pay by 1.2 percent for a 2016 average of $40,257 compared to $40,738 for 2015. This subsector includes radio, television, cable and other subscription programming.

The Telecommunications (NAICS 517) subsector had a decrease of 83 workers (3.1 percent) but had an increase in annual pay. The 2016 average pay was $60,721, which increased 2.8 percent compared to the 2015 pay of $59,062. Total average employment in this subsector was 2,558 for the year 2016. There was a decrease of 6 establishments from 2015.

The Data Processing, Hosting and Related Services (NAICS 518) subsector had an increase, showing a gain of 12 workers (9.8 percent), for a total annual average employment of 135 workers in 2016. The average annual pay for this subsector decreased 1.5 percent for a 2016 average of $65,273 compared to an average of $66,294 in 2015. Industries in this subsector provide the infrastructure for hosting and/or data processing services.

The Other Information Services (NAICS 519) subsector had an increase of 9 workers, or 18.4 percent. Annual pay increased in this subsector by $2,112 (2.8 percent) for a 2016 average of $77,844 compared to the 2015 average of $75,732. The main components of this subsector are news syndicates, libraries, archives, exclusive Internet publishing and/or broadcasting, and Web Search Portals.

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