Department of Labor and Regulation

Title - Labor Market Information Center

Covered Workers & Annual Pay - 2012 Annual Summary

Information Industry Group

Businesses within the Information industry group distribute information and cultural products or process data.

South Dakota Covered Workers and Pay
Information Industry Group
Industry Group, Industry and Subsector
Number of Establishments Average Number of Workers Annual Pay
Information 574 6,193 $42,917
  Information 574 6,193 $42,917
   Publishing Industries, except Internet 147 1,636 $32,536
   Motion Picture and Sound Recording Industry 86 545 $12,253
   Broadcasting, except Internet 68 1,108 $36,615
   Telecommunications 202 2,802 $55,986
   Data Processing, Hosting and Related Services 44 78 $83,485
   Other Information Services (Internet Publishing) 27 24 $80,324
Totals may not add due to rounding.
Data subject to revision.
Produced by the Labor Market Information Center, South Dakota Department of Labor and Regulation, in cooperation with the U.S. Bureau of Labor Statistics.

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Information Sector
NAICS Sector 51

The Information industry sector lost 190 workers (3.0 percent) during 2012. This loss resulted in a 2012 average number of workers of 6,193 compared to 6,383 workers in 2011. The average annual pay increased by 2.3 percent ($980) for a total 2012 annual pay of $42,917, which was higher than the 2011 average of $41,937.

The Information sector is composed of establishments engaged in publishing, Internet publishing, motion picture and sound recording, broadcasting, telecommunications, Internet service providers, data processing and all other information services. The 'information economy' of our world today includes both the concept of industries primarily producing, processing and distributing information, as well as the trend of industries using available information and information technology to increase productivity.

The Publishing subsector (NAICS 511) decreased by three establishments and 13 workers during 2012. There continues to be controversy regarding print media versus electronic media, with the Internet proving to be highly used news source in addition to, and for some, in lieu of traditional print media. Internet is also more cost efficient which has contributed to this subsector having a decline in workers. This cultural turn of events has led to a steady decline in newspaper circulations across the country, which in turn impacts worker levels in this industry. The annual pay in this industry did increase by 1.3 percent for a 2012 average of $32,536.

The Motion Picture and Sound Recording subsector (NAICS 512) had a decrease of 11 workers for 2012. The annual pay for this industry increased slightly by 1.6 percent for a 2012 average of $12,253. This low pay is indicative of a large number of part-time workers.

Broadcasting (except Internet) (NAICS 515) had a loss of 28 workers (2.5 percent) for a total of 1,108 workers for 2012. The level of establishments remained relatively stable. Annual pay by increased by 5.0 percent for a 2012 average of $36,615, compared to $34,879 for 2011. This subsector includes radio, television, cable and other subscription programming.

The Telecommunications (NAICS 517) subsector decreased by128 workers (4.4 percent). The 2012 average pay was $55,986, increasing by 1.9 percent compared to the 2011 average pay of $54,926. Total average employment in this subsector totaled 2,802, and 15 establishments were added during 2012.

The Data Processing, Hosting and Related Services (NAICS 518) subsector showed a loss of 12 workers (13.3 percent), for an annual average employment level of 78 workers in 2012. The average annual pay for this subsector significantly increased to $83,485 (31.3 percent) compared to an average of $63,567 in 2011. Some large bonuses paid out in this subsector contributed to the annual pay increase in 2012. Industries in this subsector provide the infrastructure for hosting and/or data processing services.

The Other Information Services (NAICS 519) subsector worker level remained relatively stable. Annual pay increased in this subsector by $5,640 (7.6 percent) for a 2012 average of $80,324. The main components of this subsector are news syndicates, libraries, archives, exclusive Internet publishing and/or broadcasting, and web search portals.

Line graph comparing South Dakota covered worker levels in Information in 2011 and 2012

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Marcia Hultman, Secretary
700 Governors Drive
Pierre, SD 57501-2291
Tel. 605.773.3101
Fax. 605.773.6184