Department of Labor and Regulation

Title - Labor Market Information Center

Small Business Saturday

First there was Black Friday, then came Cyber Monday, and joining the post-Thanksgiving retail-sales-promoting party since 2010 is Small Business Saturday®. First observed on November 27, 2010, Small Business Saturday® encourages holiday shoppers to patronize small, local brick and mortar businesses that are small and local, in contrast to to Black Friday and Cyber Monday which feature big box retail and e-commerce stores, respectively.

The U.S. Small Business Administration promoted Saturday, November 30, 2013 as Small Business Saturday® to celebrate and support small businesses and all they do for their communities. According to Wikipedia, the Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and is used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag is used to highlight favorite local businesses. Additionally, some small business owners have run marketing specials on the November Small Business Saturday to help capitalize on the boost in foot or online traffic, as most customers in this time period are actively shopping for the holidays.

If ever a "holiday" could have been designed specifically with South Dakota retailers in mind, Small Business Saturday® is it. Small retailers reign in South Dakota. Of the 4,015 privately owned retail establishments in 2012 in South Dakota, 2,781 of them were in the smallest size class--employing fewer than 10 workers. That means small retailers account for almost 70 percent (69.3 percent) of all retailers in the state. Those smallest retail establishments employ 10,767 of the state's workers. The 771 retailers in the next larger size class (having 10 to 19 workers) account for the next largest portion of all retail establishments in the state, at 19.2 percent.

Shopping opportunities abound for patronizing small retail establishments in South Dakota, with types of retailers ranging from furniture and home furnishings stores and clothing stores to general merchandise and sporting goods stores. The table below details the number of South Dakota retail trade establishments, workers and annual pay by employer size class and industry group.

South Dakota Establishments, Workers and Pay in the Retail Trade Industry Group by Establishment Size
2012
Number of Workers
Industry Group 0-9 10-19 20-49 50-99 100-249 250-499 500+
Motor Vehicle & Parts Dealers
Establishments 387 111 59 18 9 0 0
Workers 1,393 1,459 1,713 1,139 1,271 0 0
Annual Pay $29,662 $34,842 $44,305 $50,751 $52,297 $0 $0
Furniture & Home Furnishings Stores
Establishments 132 37 13 * 0 0 0
Workers 490 471 353 * 0 0 0
Annual Pay $26,694 $28,685 $32,564 * $0 $0 $0
Electronics & Appliance Stores
Establishments 179 27 10 2 2 0 0
Workers 606 349 251 167 258 0 0
Annual Pay $28,372 $37,925 $59,821 $28,438 $25,480 $0 $0
Building Material & Garden Equipment & Supplies Dealers
Establishments 280 66 35 5 9 * 0
Workers 1,177 926 1,104 356 1,326 * 0
Annual Pay $29,625 $31,243 $35,653 $22,906 $23,334 * $0
Food & Beverage Stores
Establishments 178 79 53 14 10 8 *
Workers 749 1,094 1,694 955 1,388 2,498 *
Annual Pay $15,044 $14,889 $15,147 $17,395 $17,989 $20,167 *
Health & Personal Care Stores
Establishments 202 57 15 2 0 0 0
Workers 786 785 391 121 0 0 0
Annual Pay $33,391 $29,144 $24,317 $36,564 $0 $0 $0
Gasoline Stations
Establishments 355 213 47 * 0 0 0
Workers 1,886 2,724 1,221 * 0 0 0
Annual Pay $18,053 $16,834 $18,050 * $0 $0 $0
Clothing & Clothing Accessories Stores
Establishments 258 64 13 4 0 0 0
Workers 1,100 867 347 252 0 0 0
Annual Pay $17,629 $14,977 $10,938 $12,808 $0 $0 $0
Sporting Goods, Hobby, Book & Music Stores
Establishments 163 25 12 3 4 0 0
Workers 551 330 349 206 658 0 0
Annual Pay $17,101 $18,325 $19,433 $17,692 $22,861 $0 $0
General Merchandise Stores
Establishments 79 25 19 34 15 8 2
Workers 355 345 641 2,343 2,461 2,681 1,194
Annual Pay $17,967 $13,741 $16,841 $17,366 $18,494 $23,542 $24,846
Miscellaneous Store Retailers 
Establishments 409 55 24 2 * 0 0
Workers 1,272 729 678 148 * 0 0
Annual Pay $15,492 $22,496 $25,869 $27,764 * $0 $0
Nonstore Retailers
Establishments 159 12 4 * * 0 *
Workers 402 177 105 * * 0 *
Annual Pay $29,445 $33,434 $35,683 * * $0 *
Total Private Ownership
Establishments 2,781 771 304 87 51 17 4
Workers 10,767 10,256 8,847 5,874 7,568 5,450 2,293
Annual Pay $22,732 $23,169 $27,312 $25,314 $25,721 $21,948 $28,553
*Data was suppressed to prevent disclosure of confidential information. Totals include suppressed data.
Produced by the SD Department of Labor, Labor Market Information Center, in cooperation with the Bureau of Labor Statistics using data from the Quarterly Census of Employment and Wages program. Data subject to revision.

Need some gift ideas?

Do you need some ideas of holiday gifts you could shop for while frequenting these types of small South Dakota businesses? Here are just a few ideas:

Building Material & Garden Equipment & Supplies Dealers - a new carpentry or home repair tool for the handy person on your list, or a new garden tool for that special green-thumbed person. Or how about some seed or bulbs to offer a sign of hope of warmer days to come?

Clothing & Clothing Accessories Stores - A new sweater or vest for staying warm this winter, or a fashion scarf or warm pair of gloves or mittens.

Electronics & Appliance Stores - This would be a great place to purchase one of the popular e-readers or electronic tablets, or a portable cell phone charger.

Food & Beverage Stores - Get creative and put together your own fruit basket, or how about a meat and cheese platter? A nice bottle of wine or other spirits might be just the ticket for someone on your list. Don't forget to treat yourself to a seasonal favorite like egg nog, peppermint stick ice cream or your favorite kind of Christmas candy.

Furniture & Home Furnishings Stores - If your budget doesn't allow for giving a new sofa or comfy chair, how about a decorative pillow, wall hanging or rug?

Gasoline Stations - Who couldn't use a gift card toward a tank of gas sometime over the coming months, or how about a certificate for an oil change or tune-up?

General Merchandise Stores - The options are endless here ... A new robe, a warm pair of slippers or winter socks, a favorite music CD or DVD/blue ray, a best-selling book or one by a favorite author, or a favorite perfume or cologne just to name a few. And don't forget the stocking stuffers, from a fun magazine or desk gadget to the essentials like toothpaste and shampoo.

Health & Personal Care Stores - Vitamins or energy-boosting supplements to help your loved ones maintain energy through the long winter months, or protein bars or powder for the fitness-minded people on your list. You could give someone the gift of having her nails done at a salon. Who wouldn't like a massage or time at a day spa? Maybe a tanning session would be just the perfect gift to help someone on your list chase away the winter blues. For a real unique idea, how about treating someone to a tattoo--so popular now, especially among young people.

Miscellaneous Store Retailers - Order a fresh flower arrangement from the local florist, or pick up a live holiday plant like a poinsetia or some fresh holly for that special someone. Office supply stores carry fun desk accessories and supplies for getting a jump start on that new year's resolution to get better organized. A nice calendar for the coming year is another popular gift idea. Gift shops are the perfect place to browse and find a unique item with so and so's name written all over it, so to speak.

Motor Vehicle & Parts Dealers - Most South Dakotans would appreciate a remote car starter or a fun new accessory for their vehicle. Or how about a gift certifcate for a detailed cleaning of a vehicle's interior?

Sporting Goods, Hobby, Book & Music Stores - Encourage someone on your list to enjoy a new sport this winter with a gift like snow shoes, ice skates, cross country skis, or maybe a sled or tobogan. Or how about an ice shack, auger or fishing gear for the one on your list who likes to fish in the winter months? For the hobby enthusiasts on your list, a fresh assortment of supplies (whether it be paints, yarn, threads, paper crafting accessories or other supplies) may spark a rewewed passion for the craft. For the musically inclined person on your shopping list, a new piece of music to play or sing may be a favorite gift. Avid readers always love a new book.

Happy small business shopping this Saturday, next or any day throughout the coming year!

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Marcia Hultman, Secretary
700 Governors Drive
Pierre, SD 57501-2291
Tel. 605.773.3101
Fax. 605.773.6184